About us
About The Mutation Lab
A free, AI-guided tool that helps artists build a small business around their work.
Who we are
Artists and local business owners
We are a small team in St. Augustine, Florida. We share one goal: helping creative people build businesses around the work they love.
The team behind Nagmuts brings twenty years of making and selling art. Our partners bring years of running small businesses in the local community, including Paper Root, Classic Blends, and Push Push Salon.
What the Lab does
A business model, a marketing strategy, and a website, built from your art
Share your artwork and answer a few short questions. The Lab gives you, free:
- 1A business model built on the Business Model Canvas: your buyers, products, prices, partners, and costs.
- 2A marketing strategy built on Steve Blank's customer development method: who to talk to, where to find them, and how to win, keep, and grow customers.
- 3A website for your art, ready to put online for free in minutes.
- 4An action plan: three ways to earn with prices and first steps, plus social posts written for you.
- 5A readiness score from 0 to 100, and artist groups in your medium near you.
Every plan stays yours to edit and update as your work grows.
Why the Lab exists
Artists deserve small business support
Many artists hold years of work and a strong wish to earn from it, with no clear path to start. Small business programs serve shops and restaurants well. Artists need the same support, shaped around creative work. The Mutation Lab gives every artist that support in one simple place.
The Lab comes from Nagmuts, a universe of ridiculous mutants from another dimension, drawn by hand for more than twenty years. Growing Nagmuts into a business meant learning to find buyers, price work, pitch galleries, and sell merchandise. The Lab puts those lessons in your hands.
